MIPIM 2026

“Do we even stand a chance alongside the big players?” This is one of the most common questions companies ask when considering their first participation at MIPIM, MAPIC or another major international trade show. And it is easy to understand why. When you arrive in Cannes for the first time, you find yourself among global developers, investment funds, consulting firms and cities with exhibition spaces whose budgets may exceed a smaller company’s entire annual marketing spend.

Today, a modern office building does much more than provide a working environment. Every day, it generates large amounts of operational data – from energy consumption and space utilisation to the condition of technical systems and indoor environmental quality. Until recently, most of this information remained isolated within separate systems. Today, the ability to connect and use these data is becoming a new source of value for commercial real estate.